![]() ![]() Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. The agency takes on only projects (and employees) that closely fit its profile, and it keeps a close eye on any red flags. Since then, the company culture of Summer Friday has thrived, thanks in part to its focus on team sustainability and Simone's determination to remain small rather than enterprise. We had a vision of what could work better, and that vision was much more of a boutique agency in terms of size and process," explains Simone in the latest episode of Marketing Smarts. ![]() "We looked at what we had built with some of our people, we looked at some of the partnerships that existed with some of our clients, and we decided that we needed to see it through.
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